You can reset your count by clearing out the nytimes.com cookies. Really. You can clear those cookies in 15-20 seconds tops in Firefox. They supposedly spent millions to erect this thing? I'd heard that was the case, but couldn't believe it. Good grief.
Still, I'm not sure how they'd do it otherwise. Keeping track of how many articles you've viewed serverside would probably have to involve going by IP address, and they'd end up getting tons and tons of false positives that way (especially in office buildings and other institutions where they'd be most likely to get paying customers; they aren't going to piss those people off). De facto nagware might be the best they could come up with.
Update: If you set up a cookie exception for nytimes.com that only allows cookies for the current session, then the 20 articles will reset automatically with each restart of your browser. That way, most people will really never see the paywall, unless they change it of course.
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