Friday, March 18, 2011

Details of New York Times paywall announced

$15 per month. Ugh. There's no way in hell I'm going to subscribe, yet I'm sure I'll bump into the 20 article a month limit. I expect them to lose a lot of traffic, and ad revenue, from this move.

If they want to do this right, they need to something more along the lines of 60 or 90 articles a month free. That way all the casual readers who might click on a couple articles every day in their RSS feed would be okay, but people who really read the paper would have to pay.

They will, like the Wall Street Journal, allow Google News clicks through to the article in question. They are capping it at five a day, though. Interestingly, they are also letting Facebook and Twitter links through and don't seem to be capping those. Someone has already created the @FreeNYT Twitter account which promises to tweet everything on the Times website. How much you want to bet they figure out a way to block those and only those Twitter links.

A thought just occurred to me: how are they going to let Twitter links pass through when virtually all Twitter links go through an intermediary URL shortening service? Would all such services work, or would only nyti.ms (and presumably other bit.ly links) work?

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